Create a Unique Shopify Review Page: Examples & Tips for Engaging Social Proof

Before we start, let us you a question: Do you know how important customer reviews and ratings are for your online store?

According to a study by Spiegel Research Center, displaying reviews can increase conversion rates by 270%. That’s because customer reviews and ratings act as powerful social proof that builds trust and credibility for your brand. They also help your potential customers make informed decisions and overcome their doubts.

But how can you display customer reviews and ratings effectively on your Shopify store? One of the best ways is to create a Shopify reviews page. 

So, what are the benefits of having a Shopify reviews page? And how can you create one for your store? Keep reading for tips and examples that will help you engage with social proof and boost sales in your store. 

Let’s get started!

What is a Shopify reviews page?

A Shopify reviews page is a dedicated page on your Shopify store that showcases customer reviews and ratings from different sources. It allows you to collect and display social proof in one place, making it easy for your visitors to browse and read.

These pages are usually called “Reviews”, “Happy Customers”, “Our Reviews”, and “Feedback”, and there are many more variations to it.

(icon) A Shopify reviews page usually contains the following elements:

• Star ratings: These are customers’ average ratings on a scale of 1 to 5 stars. Star ratings provide a quick and simple way to show how satisfied customers are with your products or services.
• Written reviews: These are the detailed feedback customers give about their experience with your products or services. Written reviews provide more information and insights into the pros and cons of your products or services and the customer’s preferences and expectations.
• Product photos/videos: These are the visual evidence of how your products or services look or perform in real life. Product photos/videos provide more authenticity and credibility to your customer reviews, showing the actual results or outcomes of using your products or services.

The main difference between reviews on your product pages and reviews on a review page is that a review page contains reviews from all your products combined. In contrast, a product page usually only contains reviews for that product. This means that a review page can give your visitors a more comprehensive and holistic view of your overall brand quality and customer satisfaction.

However, having a Shopify reviews page is not enough. You also need to make sure that your review page is organized and displayed in a user-friendly and visually appealing way. Here are some tips to help you create a great Shopify reviews page:

• Use filters and categories: Filters and categories can help your visitors find the most relevant reviews for their needs. For example, you can use filters based on star ratings, product types, product features, purchase dates, etc. You can also use categories based on themes, topics, benefits, etc.
• Use pagination and load more buttons: Pagination and loading more buttons can help your visitors navigate through your review page without getting overwhelmed by too much information. For example, you can use pagination to divide your review page into multiple pages with a fixed number of reviews per page. You can also use load more buttons to let your visitors load more reviews as they scroll down.
• Use testimonials and badges: Testimonials and badges can help you highlight some of the best or most influential reviews on your review page. For example, you can use testimonials to feature some positive feedback from celebrities, influencers, experts, etc. You can also use badges to mark some of the verified buyers, top contributors, helpful reviewers, etc.

Creating a Shopify reviews page may sound complicated, but don’t worry. Many third-party review apps can help you create a Shopify reviews page easily and quickly. Some of the popular review apps for Shopify are:

• Ali Reviews by FireApps (highly recommended): Ali Reviews is a review app that lets you import authentic reviews from AliExpress to boost conversions and sales. It also lets you display reviews on your product pages and create an attractive review page with filters, star ratings, countdown timers, etc.

• Loox: Loox is a review app that lets you collect customer photo reviews using automated emails. It also lets you display photo reviews on your product pages and create a dedicated review page with filters, star ratings, and social proof widgets.
• Stamped.io: Stamped.io is a review app that lets you collect text, photo, and video reviews from your customers using various channels such as email, SMS, web push notifications, etc. It also lets you display reviews on your product pages and create a custom review page with filters, categories, badges, etc.
• Yotpo: Yotpo is a review app that lets you collect text and photo reviews from your customers using email requests, on-site widgets, mobile apps, etc. It also lets you display reviews on your product pages and create a dynamic review page with filters, pagination, load more buttons, etc.

By creating a user-friendly and visually appealing review page with the help of third-party apps, you can increase trust and credibility for your brand and help your potential customers make informed decisions.

List Shopify reviews page examples

Examples of well-designed and effective Shopify reviews pages

Now that you know what a Shopify reviews page is and why you need one, let’s take a look at some examples. These examples will give you some inspiration and ideas on creating your own Shopify reviews page that will encourage customers to purchase.

• Aloriam Pillows

Aloriam Pillows is a brand that sells custom-made pillows for home decor. Their Shopify reviews page is elegant and classy. It features a large banner with their logo and a headline that says “Feedback”. 

Below the banner, they display screenshots of customer reviews and ratings from different sources, such as emails, Google, Facebook, Trustpilot, etc. The biggest advantage of these reviews is they look very real, mundane, and not like products of social seeding.

• Snow

Snow is a brand that sells teeth whitening products for home use. Their Shopify reviews page is sleek and modern. It features a large banner with their logo and a headline that says “Real People. Real Results”. Below the banner, they display customer reviews and ratings from different sources. 

They also use filters and categories to help visitors find the most relevant reviews for their needs. The reviews are displayed in a grid layout with star ratings, written feedback, and product photos/videos. Some reviews also contain before and after pictures of customers who used their products.

• Melbourne Watch Company

Melbourne Watch Company is a brand that sells premium watches made in Australia. Their Shopify reviews page is elegant and sophisticated. It features a large banner with its logo and a headline that says “Satisfied Customers From Around The World”. 

Below the banner, they display customer reviews and ratings from Reviews.io and Trustpilot (third-party review platforms). They also have a section with all the press websites or YouTube videos that they are featured on. 

The reviews are displayed in a carousel layout with star ratings, written feedback, and product photos. The review page also has a footer with links to their social media accounts, contact information, and policies.

• BLK & Bold

BLK & Bold is a brand that sells coffee and tea products that support social causes. Their Shopify reviews page is simple and minimalist. It features a large banner with its logo and a headline of “Reviews”. 

Below the banner, they display customer reviews and ratings from different sources. They also use filters and categories to help visitors find the most relevant reviews for their needs. The reviews are displayed in a list layout with star ratings, written feedback, and product photos.

• Notebook Therapy

Notebook Therapy is a brand that sells stationery products inspired by Japanese culture. Their Shopify reviews page is cute and cozy. It features a large banner with its logo and a headline of “Reviews”. 

Below the banner, they display customer reviews with images. The reviews are displayed next to each other with customer names, star ratings, written feedback, and product photos/videos. Pretty awesome, right?

• Cupshe

Cupshe is a brand that sells swimwear and beachwear for women. Their Shopify reviews page is bright and cheerful. It features a large banner with its logo and a headline that says “Customer Review”. 

Below the banner, they display customer reviews and ratings from different sources such as Instagram, Facebook, Trustpilot, etc. The reviews are with star ratings, written feedback, and product photos/videos. Some of the reviews also contain emojis and stickers to express their emotions. 

Plus, each review includes links to Cupshe’s social media accounts so customers can explore further.

These are some examples of well-designed and effective Shopify reviews pages from different types of businesses. As you can see, these review pages have some common elements that make them stand out:

• They showcase customer reviews and ratings from different sources to provide more social proof and credibility.
• They display reviews in a user-friendly and visually appealing way with star ratings, written feedback, and product photos/videos.
• They highlight some of the best or most influential reviews with testimonials and badges.

Tips for optimizing a Shopify reviews page

Creating a Shopify reviews page is not enough. You must also optimize it to ensure it efficiently collects and displays customer reviews while driving conversions. 

By following the tips below, you can ensure that your Shopify reviews page is a place to showcase customer reviews and ratings. As well as a powerful tool to boost your sales and conversions.

Here are the tips:

• Encourage customers to leave reviews: You can do this by sending automated email requests, offering incentives, displaying review widgets, etc. The more reviews you have, the more social proof and credibility you can provide your visitors.
• Collect different types of reviews: You can ask them to leave text, photo, video reviews, ratings, and feedback on different aspects of your products or services. The more types of reviews you have, the more information and insights you can provide to your visitors.
• Display reviews in a user-friendly and visually appealing way: You can use filters and categories, pagination, and load more buttons, testimonials, badges, etc. This will increase the engagement and interest you can generate.
• Include calls-to-action and links: You can add buttons inviting visitors to shop now, learn more, contact you, etc. You can also give links to your social media accounts, blog posts, newsletters, rewards program, etc. The more calls-to-action and links you have, the more conversions and loyalty you can drive from your visitors.

Final words

A Shopify reviews page is a valuable tool for any merchant looking to build customer trust and credibility. You can showcase your products in a user-friendly and visually appealing way by including elements such as star ratings, written reviews, and product photos/videos. Furthermore, a well-designed Shopify reviews page can also rank on Google and attract new customers.

We have also seen examples of effective Shopify reviews pages from different businesses, such as Aloriam Pillows and Cupshe. These pages use various strategies to encourage customers to purchase, such as showcasing top-rated products and featuring customer photos.

Following the tips mentioned in this article can optimize your review pages and take your eCommerce business to the next level. It is important to continually experiment with different strategies and to prioritize creating a Shopify reviews page as a valuable asset for any eCommerce store. 

So what are you waiting for? Start taking action today! Happy selling!