How to Add Reviews on Shopify for Maximum Impact

vinnt Jun 08, 2023 11 min read

Did you know that 93% of customers read online reviews before making a purchase? That’s why it’s essential to have product reviews on your Shopify store! Reviews provide valuable feedback for your store, build trust with potential customers, and increase your conversion rate.

Now, you might be wondering: “How to add reviews to a Shopify store? What are the best practices?” Don’t worry! In this guide, together, let’s explore how to add reviews on Shopify. From the benefits of product reviews on your Shopify store to the best review apps and a step-by-step tutorial.

Let’s get started!

Why Adding Reviews to Your Shopify Store is Essential for Building Trust

Showing product reviews is more than just finding a fancy product in your Shopify store. It is a must-have for customer confidence.

Reading reviews is an extremely important step in the decision-making process for many buyers.  According to research, 93% of buyers read online reviews before buying, and 72% of buyers don’t buy until they read the review. This shows how important product reviews are in your Shopify store.

So what are the benefits of having product reviews in your Shopify store?

How to add reviews on Shopify - Ali Reviews is our top pick in Shopify reviews apps
How to add reviews on Shopify – Benefits of reviews

First, reviews build trust with potential customers by showing that your product is authentic and that people are buying it. Customers are more likely to trust an online store with positive reviews. Reviews provide social proof of the quality of your product, which can help overcome resistance and build trust.

Second, positive reviews can boost sales by increasing buyer confidence in purchasing. When potential customers see positive coverage of a product they like, they will be more confident in their choices. So, they’re more likely to buy, which increases your sales.

Third, reviews can improve your search engine ranking. Product reviews add a lot to your store, which can help improve your store’s SEO. How is this possible? When someone searches for a keyword, search engines like Google will consider these factors to decide which results to show: number of reviews, quality of reviews, and frequency of reviews. If you have many product reviews, you can potentially rank higher in Google search results. This will help drive more traffic to your online store.

Finally, negative reviews can be an opportunity for improvement. By responding compassionately to negative reviews, you can show that you care deeply about your customers and their satisfaction. It will also show potential buyers you’re highly committed to providing excellent customer service.

Tips for Choosing the Best Shopify Reviews App for Your Store

Now you have known the benefits of products review to your Shopify business, let’s explore Shopify review apps. Review apps help save time compared to manual review collection and make your store look more professional. However, with so many reviews apps available on Shopify, choosing the right one for your store can be overwhelming.

You need to consider several factors to help you choose the best reviews app for your Shopify store. Here are some tips for you:

  • Consider the app’s features: Most Shopify review apps offer various features, such as the ability to import reviews from other platforms, the option to add product images to reviews, or the ability to respond to reviews. Different apps will have different features set, so to select one, think about what’s important to you and your buyers.
  • Check app reviews: Just like how your customers want products with positive reviews, you will also want an app with positive reviews. Look for apps with high ratings and plenty of positive feedback from other users.
  • Consider the app’s pricing: Reviews apps can vary in price, and some may be more expensive than others. So, think about your budget and willingness to pay when choosing an app.

Now, let’s take a closer look at some of the popular Shopify reviews apps on the market and their features:

  • Ali Reviews: This app allows importing reviews from AliExpress, Amazon, and other platforms. It also includes a feature that allows you to add review widgets to your store’s homepage or product pages.
How to add reviews on Shopify - Ali Reviews is our top pick in Shopify reviews apps
How to add reviews on Shopify – Ali Reviews is our top pick in Shopify reviews apps
  • Loox: This app allows customers to leave photo reviews, which can be more powerful than text-only reviews. It also includes a feature that allows you to offer customers rewards for leaving reviews.
Top 10 Shopify Review Apps in 2023 for Your Online Store
How to add reviews on Shopify – Loox is a popular Shopify reviews app
  • Stamped.io: This app has features like the ability to send automatic review requests to customers, add product images to reviews, and customize the look and feel of your review form.
Top 10 Shopify Review Apps in 2023 for Your Online Store
How to add reviews on Shopify – Stamped.io is a popular Shopify reviews app
  • Judge.me: This app includes features like the ability to send automated review request emails to customers, add product images to reviews, and customize the look and feel of your review form.
Top 10 Shopify Review Apps in 2023 for Your Online Store
How to add reviews on Shopify – Judge.me is a popular Shopify reviews app
  • Yotpo: This app includes features like sending automated review request emails to customers, adding review widgets to your store’s homepage or product pages, and importing reviews from other platforms.
Top 10 Shopify Review Apps in 2023 for Your Online Store
How to add reviews on Shopify – Yotpo is a popular Shopify reviews app

As you can see, different Shopify review apps have different advantages and special abilities. But if you have to choose one, we recommend Ali Reviews as the best reviews app for Shopify. Its ability to import reviews from multiple platforms, its review widget feature, and its reasonable pricing offer great value for Shopify store owners looking to add reviews to their store. 

However, all the apps listed above offer great features, so consider which one best fits your store’s needs!

How to install and setup Ali Reviews

How to install Ali Reviews

Before learning how to add reviews on Shopify, you must first know how to install reviews apps. Installing Ali Reviews on your Shopify store is a straightforward process. Here’s a step-by-step guide to help you get started:

Step 1: Open Shopify App

Inside your Dashboard, you can click on the Apps button to access the Shopify app store.

How to add reviews on Shopify - Ali Reviews is our top pick in Shopify reviews apps

Step 2: Search for Ali Reviews

How to add reviews on Shopify - Ali Reviews is our top pick in Shopify reviews apps
How to add reviews on Shopify – Search for Ali Reviews

Your search will take you to the results page. Now you can see the Ali Reviews app in the first line.

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – Click on Ali Reviews

Step 3: Add the Ali Reviews app to your Shopify product page

Click the green Add App button on the Ail Reviews app page to begin the installation.

How to add reviews on Shopify - Click on Ali Reviews
How to Add Reviews on Shopify – OneCommerce

Step 4: Install Ali Reviews & Get Started!

Once you click Add App, it will take you back to your Shopify admin, where you will find the permissions you need to activate the app. Click Install app.

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – The next step is to click “Install app”

Once you’ve connected your account, you’ll be taken to the Ali Reviews onboarding journey. You can choose your initial review widget appearance from here. You can always customize this later.

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – Click “Next”

The final step to complete your installation: click Get Started. Now you can start using Ali Rev

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – Click “Get Started” and start using Ali Reviews!

How to set up Ali Reviews

Now you have installed Ali Reviews, let’s move on to the next important part of how to add customer reviews to Shopify.

Step 1: Go to Themes

To start importing reviews into Shopify, first, log in to your Shopify admin. Then, head over to Themes > Customize. You can add different shapes and views to any page of your choice.

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – Choose “Customize” in the Themes tab

Step 2: Add Shopify product reviews

First, click on Add section. Then, search for Apps and look for the Widget Box of Ali Reviews. Click on it to add it to your Shopify store.

How to add reviews on Shopify - Click on Ali Reviews
How to add reviews on Shopify – Choose “Add section”

How to add reviews on Shopify - Choose “Add section”

Step 3: Customize the review section

A review section should appear (refer to the below UI for reference). Here, you can edit your reviews to show on the Shopify store.

On the right sidebar, you’ll find some basic options to choose from, such as selecting a layout and customizing the color scheme. If you need to do more editing or managing of reviews, just go back to the Ali Reviews app and make the necessary changes there.

Remember to Save your changes before leaving the Theme settings!

How to Add Reviews on Shopify - OneCommerce
How to add reviews on Shopify – Edit your reviews here

And that’s it – you’ve successfully learned how to add a review page on Shopify! Following these easy steps can build trust with your potential customers and encourage them to purchase from your store.

Tips for Customizing Ali Reviews

Ali Reviews has some pretty nice default settings, but you may want to customize the app to match your store design and branding. Here are 5 tips to get you started:

  • Choose colors that match your store’s brand: Ali Reviews offers a variety of options for customizing the color of review stars, widget backgrounds, and more. You can choose a color scheme that matches your store’s branding or you can even use a custom color scheme to achieve a more consistent look.
  • Use custom images to add to your personal touch: Ali Reviews allows users to upload their photos for review stars and other features of the widget. This can be a great way to add a personal touch and make the widget feel more unique.
  • Experiment with different layouts to see what works best for your store: Ali Reviews offers a variety of customization options, so it’s worth taking the time to experiment and see what works best for your store. Experiment with different colors, fonts, and other layouts to find the one that best resonates with customers.
  • Personalize reviews based on customer behavior: With Ali Reviews, you have the flexibility to showcase reviews for specific products, including in-cart items, manually selected products, certain product types, or all products in your store. It will have a huge effect on sales.
  • Personalize reviews based on customer profile: You can control who sees the widget on your store by country, purchase date, average order value, or total spend, allowing you to target specific audiences and increase the effectiveness of your reviews.

By taking time to optimize the themes and display conditions of Ali Reviews review widgets, you can develop a search widget that looks attractive, resonates with customers, and helps drive conversions in your store.

>> You might be interested in reading: How to Add Reviews on Shopify with Ali Reviews Easily

Final Words

Adding product reviews to your Shopify store is an important way to build customer trust and boost sales. By using customer reviews to improve your products and services, you can build more loyal repeat customers. Our guide on adding reviews on Shopify has helped show you the benefits of using customer reviews to enhance your online store.

If you’re ready to take the next step and start adding product reviews to your Shopify store, we highly recommend installing Ali Reviews. With its easy-to-use interface, customization options, and advanced features, Ali Reviews is the perfect solution for any Shopify store looking to increase its sales and customer engagement. 

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