Video Marketing Ideas for Your eCommerce Brand

Though video marketing has been around for longer than the Internet itself has, the rise of the Internet has increased its scope more than ever. Television and billboard advertisements were only affordable to big companies back in the day. That’s not the case for video marketing anymore.

Today, with the advent of smartphones and high-speed Internet, digital advertisement spending has surpassed television spending. Videos are now affordable to make. They can instantly reach your audience with a couple of clicks.
Are you looking for creative strategies to expand your e-commerce business using video? You’re at the right place. Here are seven great ways to stand out using video marketing. Better ask your video editor to buckle up!

Hear From The CEO

It is difficult to connect with a brand that seems manufactured and robotic. Humans are wired to connect with other relatable humans.

Thus, it is easier for your audience to connect with your brand if they can associate a face with it. With entrepreneurship on the rise, people love being inspired by hard working CEOs who have successfully made a brand and big name for themselves. It creates an emotional connection between your consumers and your brand.

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Advertisements featuring the CEO are not new. However, what matters is how authentic the CEO of your brand seems. If your senior executive is not camera-ready, this strategy might not work out too well for you.

Product Tutorial Videos

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Did you know that a study by Wyzowl found that 96 percent of consumers watch an explainer video before buying a product?

Videos are more engaging and easy to follow than other infomercials. A product demo is, therefore, the perfect way to compel your audience to invest in your product. In such videos, you can demonstrate how to use your product, stress on what makes it stand out from the competition, and highlight its USP appropriately.

If you’re selling a portable grill, for instance, you may begin the video by opening the box and displaying what’s inside to the audience. This can be followed by a simple set-up process in which your audience feels involved. You can also display how to conveniently pack it up again to demonstrate portability.

Narrate A Good Story

Stories are compelling and evoke emotion. Sure, your video marketing might have appropriate information regarding your brand. But is it telling a story?
You must remember that your consumer is a human first and secondly, a consumer.
Good storytelling not only helps you create a powerful image for your brand but also compels people to share your video with their friends! A narrative ad, therefore, works in more than one way.

Short films are also a great idea. We live in the golden age of television, and viewers are always looking to hear more stories. For example, this ad from Pantene titled “Chrysalis”, which features a deaf violin player going on a journey to empower herself, touched the hearts of many. It even went as far as to win a short film award at the New York film festival.